How Important is Company Culture to an Organisation?

karlmontgomery • November 7, 2017

The term ‘Company culture’ has become more and more prevalent over the past couple decades, moving from a mere buzzword to a means of potentially increasing turnover and customer loyalty. Many experts now agree that company culture is a key factor to running a successful organisation.

Companies are in a constant state of change, due to competition and other micro and macroeconomic pressures. A company’s culture can often be the only true identifier between you and other competitors. It is unique to you and your business. It makes you stand out from others to your present and future clients and employees.

Benefits of a Strong Company Culture

  • Creating a company identity – It creates a clear mindset for employees, a shared vision which leads to working towards a common goal
  • Improved morale – It can enhance the mutual trust amongst employees by creating a corporate culture of respect
  • Employee motivation – In a culture that appreciates employee’s needs can allow them to fulfil their potential as they feel valued within the company
  • Increased retention of staff – A strong company culture will attract and retain better staff. When an employee feels attached to the company they’re more likely to stay
  • Brand image – how you treat your employees will be a reflection of how your customers view your company, depending on your customer demographics, this can be a major boost

A company’s culture and personality define that business to all their stakeholders, whether that is customers, employees, suppliers or any other stakeholder. A strong company culture will define how the company does business, how you treat your customers and how your company treats other stakeholders.

The need to have a high-performance company culture is now more important than ever. As the landscape for businesses becomes increasingly more competitive and the need for better results increases, it has now become a necessity.

If you’re struggling to find the right talent, or want to implement your company culture more on your recruiting process. Recruit Mint can help. We will work with you to forge a relationship and make sure we understand your culture to ensure we find the right talent for your company.

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